recency etymology

Etymology:

The word "recency" is derived from the Latin word "recens," meaning "new" or "of recent origin."

Meaning:

Recency refers to the phenomenon where recently experienced events are more likely to be remembered than events that occurred long ago. It is a fundamental characteristic of human memory and plays a key role in various cognitive processes.

Origin:

The concept of recency has been recognized for centuries. It was first formally described by the English philosopher Thomas Hobbes in the 17th century. Hobbes proposed that the ability of the mind to store information decays over time, leading to a gradual loss of memories.

However, the term "recency" itself was first coined in the 19th century by the German psychologist Hermann Ebbinghaus. He conducted pioneering experiments on memory and identified the recency effect as a phenomenon that could be reliably measured.

Examples:

  • When you are given a list of items to remember, you are more likely to recall the last few items (recency effect).
  • When you are trying to solve a problem, you may focus on the most recent information provided (recency bias).
  • In advertising, marketers often use recency strategies to remind consumers about products or services they have recently seen or purchased.

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