Etymology:
The term "sans serif" originates from the French phrase "sans serif," meaning "without serif."
Meaning:
A typeface without serifs.
Origin:
Serifs are small, decorative lines or flourishes added to the ends of strokes in a letterform. Sans serif typefaces, in contrast, have clean, unadorned stroke endings.
Sans serif typefaces first emerged in the 19th century as a result of the technological advancements in printing technology, particularly the invention of the typewriter. The typewriters produced a consistent, mechanical-looking typeface without the elaborate serifs found in traditional metal type. This style was then adopted in typesetting and became widely used in print advertising and signage.
In the 20th century, sans serif typefaces became popular in modern design and graphic art as they conveyed a sense of modernity, simplicity, and efficiency. Today, sans serif typefaces are ubiquitous in both print and digital applications, and they continue to be widely used in branding, web design, and other visual communication.
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