rotogravure etymology

Etymology and Meaning:

• Rotogravure is a combination of two words:
  • Roto: Derived from the French word "rotatif," meaning "rotary" or "rotating."
  • Gravure: From the French verb "graver," meaning "to engrave."

Therefore, "rotogravure" means "rotary engraving."

Origin:

Rotogravure was invented in the late 19th century by Karl Klietsch, a Viennese photographer. Klietsch developed a process for printing images on paper using a rotating cylinder with engraved depressions on its surface.

Process:

In rotogravure, a metal cylinder is engraved with the image to be printed. The engraved depressions are filled with ink, which is then transferred to paper as the cylinder rotates. The amount of ink transferred to the paper depends on the depth of the engraving, allowing for a wide range of tones and shades.

Uses:

Rotogravure was initially used for printing newspapers and magazines. However, it was later adopted for printing high-quality images for advertisements, posters, art reproductions, and other applications.

Advantages:

• Produces high-quality images with fine details and rich colors.
• Can print large quantities of images quickly and efficiently.
• Suitable for printing on a variety of paper types.

Modern Applications:

Rotogravure is still used today for printing high-quality images, especially in packaging, label production, and printing of currencies and other security documents. It has also been adapted for digital printing processes.

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