psychographic etymology

Etymology

"Psychographic" is a portmanteau of:

• "Psycho-" (from Greek "psyche," meaning "mind")
• "Graphic" (from Greek "graphein," meaning "to write")

Meaning and Origin

The term "psychographic" was coined in the 1920s by American psychologist Ernest Dichter. It combines the concepts of psychology and demographics to describe the study of consumer behaviors and attitudes. Psychographics are qualitative data that provide insights into the psychological characteristics, values, interests, and lifestyles of consumers.

Dichter believed that understanding the motivations and perceptions of consumers was essential for effective marketing campaigns. By conducting psychographic research, marketers could create targeted messages that resonated with specific customer segments.

Key Concepts of Psychographics

Psychographic research typically examines the following dimensions:

• Activities, Interests, and Opinions (AIOs)
• Values
• Personality traits
• Lifestyles
• Socioeconomic status

Applications of Psychographics

Psychographics are used in various fields, including:

• Marketing and Advertising: Identifying target audiences, segmenting markets, and developing tailored marketing strategies.
• Product Development: Understanding consumer needs and preferences to create products that meet their aspirations and lifestyle.
• Social Research: Studying consumer trends, societal values, and cultural influences.
• Political Campaigns: Segmenting voters and crafting persuasive messages that appeal to their psychological triggers.

Advantages of Psychographic Research

• Helps marketers connect with consumers on an emotional level.
• Provides insights into consumer decision-making processes.
• Facilitates the creation of personalized marketing experiences.
• Contributes to the development of innovative products and services.

psychographic relate terms

• psychography

  Etymology Greek psyche soul mind graphein to write Meaning The art or p

• psycho

  Etymology The word psycho is derived from the Greek word ψυχή psyche meaning

• psycho

  Etymology The word psycho is derived from the Greek word ψυχή psyche meaning

• psyche

  Etymology The word psyche comes from the ancient Greek word ψυχή psukhē mean

• standard

  Standard Etymology The word standard comes from the Old French word estandart meani

• club

  Etymology The word club comes from the Old English word clubbe which originally ref

• delirium

  Etymology The word delirium comes from the Latin word delirare which means to be ou

• mushroom

  Etymology The word mushroom has its origins in the Old French word mouscheron which

• republic

  Etymology Derived from the Latin word res publica literally meaning public thing or

• fathom

  Etymology The word fathom derives from the Old English word fæðm which originally

• adjective

  Etymology The word adjective comes from the Latin word adjectivus which means added

• season

  Etymology The word season derives from the Middle English word sesun which itself co

• epitome

  Etymology of Epitome The word epitome originates from the Greek word epitome meaning