Etymology:
Meaning:
The act or process of convincing someone to do or believe something. It involves changing a person's thoughts, attitudes, or behavior through reasoning, argument, or appeals to emotion.
Origin:
The Latin verb persuadere emerged from the Proto-Indo-European root *pers-, which had the primary meaning of "to trust." Over time, persuadere developed the additional sense of "to convince, persuade, induce," likely influenced by its association with the notion of trust and belief.
In ancient Rome, persuasion was considered an essential skill for politicians, lawyers, and other public speakers. Cicero, the famous Roman orator, wrote extensively about the art of persuasion, emphasizing the importance of using logical arguments, emotional appeals, and rhetorical devices to influence audiences.
Related Words:
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