Etymology:
The word "credibility" comes from the Latin word "credere," which means "to believe" or "to trust."
Meaning:
The quality of being believable or trustworthy; the degree to which something is accepted as true or reliable.
Origin:
The concept of credibility has been around for centuries. In ancient Greece, Aristotle identified three elements of credibility: ethos (the speaker's character), logos (the speaker's logic), and pathos (the speaker's emotions).
In the 18th century, English philosopher David Hume argued that credibility is based on experience and habit. We believe things because we have experienced them to be true in the past or because we are accustomed to believing them.
In the 20th century, communication scholar Walter Lippmann expanded on Hume's ideas. He argued that credibility is also influenced by social factors, such as the speaker's status, the audience's beliefs, and the context of the communication.
Today, credibility is an important concept in a wide range of fields, including journalism, politics, business, and marketing. It is essential for building trust and persuading others.
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