Etymology
The word "outreach" originates from the Middle English phrase "ut-rehach," which means "to reach out." It is a combination of the Old English words "ut" (out) and "ræcan" (to reach).
Meaning
Outreach refers to activities or efforts that aim to engage with and provide services or support to individuals or communities outside of an organization's usual reach. It typically involves reaching out to underserved or marginalized populations.
Origin
The term "outreach" gained prominence in the early 20th century in the context of social welfare and community development. It was used to describe programs and initiatives that extended services and assistance to individuals and communities who faced challenges or were in need of support.
Over time, the concept of outreach has expanded beyond social welfare. It is now commonly used in various fields, including healthcare, education, marketing, and public relations, to describe efforts that aim to connect with and engage external audiences.
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