Etymology
The word "guff" is thought to have originated from the Middle English word "guffen," which means "to deceive or mock." It may also be related to the Old Norse word "gaefa," meaning "to joke or fool."
Meaning and Origin
Meaning:
"Guff" refers to pompous or pretentious language or behavior that is usually empty or insincere. It often carries a sense of disapproval or ridicule.
Usage:
Origins of the Usage:
The use of "guff" to describe insincere or presumptuous behavior dates back to the 16th century. It was originally used in slang, but it gradually gained acceptance in more formal contexts.
In the 19th and 20th centuries, "guff" was often used to criticize pompous or bureaucratic speech, particularly in the context of politics and advertising. It became a common term used by journalists and commentators to dismiss empty rhetoric.
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