Etymology of "flack":
The term "flack" has an intriguing etymological history:
Meaning of "flack":
Origin of "flack":
The term "flack" gained widespread usage during World War II, when journalists and governments engaged in intense propaganda campaigns to influence public opinion. The analogy between the bombardment of news articles and the barrage of artillery fire led to the adoption of the term "flack" in the media landscape.
In the postwar era, "flack" became an established term in public relations and journalism, denoting the efforts of public relations professionals to shape, manage, and defend the reputation of their clients. While it can sometimes carry negative connotations of spin or manipulation, "flack" is also recognized as a necessary aspect of modern media management.
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