Etymology:
The word "blurb" is derived from a nonce word coined by Gelett Burgess in 1907. Burgess used the term in a humorous context, describing the brief descriptive text on the back of a book as "a blurb."
Meaning:
A blurb is a concise promotional text that provides a brief overview and enticing description of a book, film, album, or other product. It typically appears on the back cover, dust jacket, or inside flap of a book and aims to generate interest and encourage readers to purchase or consume the work.
Origin:
Gelett Burgess was an American humorist, author, and poet. In his 1907 book "Are You a Bromide?," Burgess included a section called "Etiquette of Book Reviewing," where he described the purpose and format of a book blurb. He coined the term "blurb" to denote a short, snappy text designed to encapsulate the essence of a book in a few concise sentences.
The term quickly gained popularity and has since become a widely accepted term for promotional copy used to describe and entice readers or consumers.
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